Marketing that matters
We help ambitious companies grow through creative, data-driven strategies tailored to their unique vision.
We’re flexible, fast, and focused on results that last.
The philosophy
Marketing should be smart, flexible—and human.
IDEJA was born from the belief that marketing should do more than make noise. It should move the right people to take action — and create momentum that keeps building. Instead of a traditional agency structure, we work with a curated network of specialists, handpicked for each client and project.
The work
What we do best
Growth marketing, tailored to your goals.
We combine strategy, creativity, and performance thinking to deliver marketing that makes sense—and gets results.
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Smart growth starts with a solid plan.
We help you define clear goals, understand your market, and build a roadmap that actually leads somewhere. From big-picture strategy to actionable steps—we give your marketing purpose, direction, and momentum. -
Results, not guesswork.
We design and manage data-driven campaigns that reach the right people at the right time—on the right platforms. With continuous optimization and transparent reporting, you’ll always know what’s working (and why). -
Make people care.
We help you define what makes your brand unique—and how to communicate it clearly, consistently, and compellingly. From messaging frameworks to tone-of-voice to brand stories that stick, we craft narratives that connect. -
Clear. Compelling. On-brand.
We create content that not only looks great, but speaks directly to your audience. Whether it’s scroll-stopping social ads, SEO-friendly blog posts, or sharp website copy, we blend creativity with strategy to tell your story—and drive engagement. -
We turn traffic into action.
Through smart analysis, A/B testing, and UX insights, we identify where your marketing loses momentum—and fix it. From landing pages to ad funnels, we fine-tune every step to increase conversion rates and make your marketing work harder.
The clients
What TO EXPECT WHEN WORKING WITH IDEJA:
“It’s been everything from fun to challenging, insightful, and truly rewarding. Arijana gave us a strong foundation in the beginning—and then helped us take off on our own with a clear plan and a smart content agenda. Her best coaching tip? A consistent publishing routine—and SEO, SEO, SEO! We’re really happy with the results, and honestly, I feel a bit proud every time I show her what we’ve achieved thanks to her guidance.”
– Simon Bolteau, Project Manager & Partner at EKA
“Arijana is super fun to work with. She is always up for ANY challenge!
She has driven my brand's marketing strategy and helped me building a strong community thanks to tailored services including content creation and ads management for my social media channels.
Arijana took the success of my brand to her heart and I'm confident her professionalism and expertise in both operative and strategic marketing would be an asset for any company looking for a talented growth marketer.”
— Rossana Cazzato, CEO @ CARO
“Experienced and seasoned and as used to taking own initiative as working according to a narrow brief. She is very reliable - and never misses a deadline. In addition, she is stress-resistant and works socially even in difficult situations. I highly recommend her."
— Petter Wallenberg - Editor in chief, Mums magazine
"During a crucial period in our development, Arijana contributed to our growth with her energy and broad marketing expertise. Her ability to offer fresh perspectives, combined with a solution-oriented approach, was extremely valuable to us."
Andreas Sillén, Head of Division @ Lernia
“The same playfulness and free-thinking that characterizes the lyrics also permeates the composition. Mums doesn't skimp on the powder here either. There is a bit of an overstatement here and there - but I buy that.”
Mokael Marklund - Mediavärlden
“I have hired Arijana on several occasions since 2021, and she has helped me with everything from content production to packaging of services and products. What I appreciate about her is that she sees creative solutions to our challenges and presents them in a way that is inclusive and easy to understand. Arijana is professional, fast and easy to work with and I highly recommend her!”
Ayfer Kazan-Batti - Owner, Cred Redovisning
The team
Who is Arijana?
I started IDEJA because I noticed that small and medium-sized companies needed a more holistic solution, with fewer people involved and greater coherence in every project. As a growth marketer with a strong business acumen and a proven track record of building successfull teams and brands, I have developed a workflow that facilitates both brand building and thought leadership while consistently transforming insights into growth 🚀
With over a decade of hands-on experience in marketing and branding, I thrive on turning ideas into action and delivering tangible results. I’ve worked across industries like SaaS, finance, and recruitment, where I’ve implemented growth-driven campaigns, optimized digital assets, and built processes as well as teams that drive consistent performance.
I love a good challenge. So don’t hesitate to reach out, no matter how big or small your inquiry is.
THIS IS CLARA
From global health missions to marketing impact – meet our powerhouse strategy consultant Clara!
With a decade of experience leading projects for the UN, NGOs, and the private sector across Africa and Europe, Clara brings a rare blend of strategic thinking and results-driven project management. Whether securing funding for international health initiatives or coordinating complex cross-sector collaborations, she knows how to move ideas into action.
Her background in public health has trained her to craft communication that truly matters – and now, she applies that same skill set to help companies and organisations around the world run campaigns that influence, engage, and inspire. Fundraising drives, advocacy efforts, or PR initiatives with a purpose?
She’s been there, done that – and delivered, even in the most challenging environments.
READY TO GROW?
Now that you’ve scrolled all the way down here - don’t be a stranger! Let us know what’s on your mind and what challenge we can take on together.
If you prefer sending an email, you’re welcome to send one to hej@ideja.se
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